Local News

‘This is awesome’: Business owner fights for her dream

Hope Caudill
Scioto County Candor intern

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Awesome Town, located inside Castle Comics, is a nerds paradise. Awesome Town is a “nerd store” dealing in plushies, Japanese imports, new and used action figures, figurines, collectibles, video games and anything else a nerdy heart could dream of. Plus, owner and self-proclaimed nerd Heather Book says all the merchandise is offered for reasonable prices.
Awesome Town was brought to life on July 1, 2013, when then the young 20-year-old Book took on entrepreneurship and opened her dream to the public.
Book explained that the name of the iconic place was made partially because when children would walk in the store they’d often say to their parents, “This is awesome!” Another inspiration for the name of the business came from a failed Lonely Island TV pilot named “Awesome Town.” Book said she figured if the business failed, like the TV pilot did, it would be a funny joke.
As far as the business itself, well that started because Book had always had a love for Pokémon and video games but said at the time there wasn’t really much retro stuff around Portsmouth. Book explained that she also had medical difficulties preventing her from working, so she decided to make her hobby a passion and create her own career.
“My business has had its ups and downs,” Book explained, but nothing could prepare her for the major setback she faced in 2014 when the roof of the building Awesome Town previously been housed in caved in and collapsed. At that point, she thought the business she worked so hard for was over, unsettling for a new business owner. Still, the young business owner pushed through the tough times and says things started to look up later in 2015. That is when she became partners with the owner of Castle Comics, Robin Higgins.
“Robin is the best business partner anyone could ask for,” Book commented. “It’s been nearly five years now, and I’m still thankful to the community for supporting us and having us here.”
To see all the “awesome” merchandise Books has to offer, visit Awesome Town at 901 Gallia Street in Portsmouth.

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